CHALLENGE: Communicate that this easy pasta cookbook has a variety of classic and creative pasta recipes using accessible, everyday ingredients which will make it even easier for home cooks to expand their weeknight pasta repertoire.
SOLUTION: Display multiple dishes on the cover to convey to the reader the variety that they will find inside. Utilize a modern design motif reminiscent of an upscale, warm and comforting Italian restaurant to give the book an upscale, yet approachable feel.
Roles: Art Direction, Photo Art Direction
PASTA IN A PINCH
CHALLENGE: Create a diverse, age-appropriate illustrated children’s book to help kids understand all aspects of grief.
SOLUTION: Selected an illustrator whose work evokes emotion through their visually rich style, diverse characters, and substories that appeared hidden within the illustrations.
Roles: Art Direction, Illustration Art Direction
WHY DO I FEEL SO SAD?
CHALLENGE: This book put the pose and sequence content front and center – minimizing historical background and philosophical information about yoga to create a more user-friendly book that lets readers get down to it with practices they can do on their own.
SOLUTION: Utilize loose sketches of poses with watercolor accents to depict the free and peaceful feeling of Yin Yoga while celebrating a variety of body types as well as diversity.
Roles: Art Direction, Illustration Art Direction
YIN YOGA
CHALLENGE: To create a relatable storybook for Beginning Readers (age 5-7) to help them recognize, understand, and manage their anger in a variety of effective and easy-to-follow techniques.
SOLUTION: Enlist an illustrator whose style is bright and engaging. Use playful dinosaurs as the main characters to help make a tough subject matter more approachable and easier to digest for children.
Roles: Art Direction, Illustration Art Direction
ROARING MAD RILEY
CHALLENGE:
SOLUTION:
Roles: Art Direction, Photo Art Direction
VEGAN JAPANESE COOKBOOK
CHALLENGE:
SOLUTION:
Roles: Art Direction, Illustration Art Direction
BIG CHEMISTRY EXPERIMENTS FOR LITTLE KIDS
CHALLENGE:
SOLUTION:
Roles: Art Direction
POWER UP: A WEIGHT LIFTER'S WORKOUT JOURNAL
CHALLENGE:
SOLUTION:
Roles: Art Direction, Photo Art Direction
MEAL PREP COOKBOOK FOR RUNNERS
CHALLENGE:
SOLUTION:
Roles: Art Direction, Photo Art Direction
