A Little Bit About Me . . .
With over 20 years as an art director and creative leader, I specialize in guiding teams to develop compelling brand stories and bring creative visions to life. Running my own photography and design studio for 13 years honed my entrepreneurial skills and fueled my strategic leadership abilities. Throughout my career, I’ve led successful branding and creative projects by fostering collaboration and thinking outside the box. Along with all of this, I am deeply committed to mentoring talent and fostering collaborative cultures where creatives can thrive. At my core, I believe in uplifting individuals, brands, and communities through thoughtful design and storytelling.
I am not afraid of a good challenge–if anything, I am drawn to them as I love problem-solving and working with people to make the best of any situation. While creativity is essential, so are the real connections we make with each other along the way. I believe that laughter makes our journeys that much sweeter. Visually captivating storytelling is my passion, whether for branding, books, digital design, or photography. I deliver by blending insight, honesty, and impactful designs.
Outside of work, the Oakland Estuary has become a second home through my love of competitive rowing. Rowing exemplifies the power of teamwork, self-improvement, resilience, and living in the moment. I aim to infuse this spirit into all areas of my professional and creative pursuits.
Services
Brand Development + Identity, Art Direction, Creative Management, Visual Content Creation,
Print, Digital + Web, Photo Art Direction
Skills + Experience
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13+ years of consulting experience working with diverse clients, including non-profits, universities, startups, and women-led businesses; along with operating and running my own design and photo studio
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3+ years in-house experience at a data-driven tech startup
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5+ years in the gift publishing industry
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7+ years in e-commerce retail sales and marketing execution and design
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Expert knowledge in Macintosh platform, Photoshop, Illustrator, and InDesign
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Curious lifelong learner stays current on art, design trends, and emerging tech like AI
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Expert in art direction, creative strategy, and project leadership across branding, photography, illustration, and design
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Execute photoshoots from start to finish, including hiring and managing outside creative resources (photographers, stylists, etc.) and attending/overseeing shoots to ensure stylist and photographer capture the look
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Deep understanding and experience in graphic design, typography, digital technology, and print design standards
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Proven ability to use data to execute visionary designs and campaigns across platforms and channels
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Strong leadership, presentation, and feedback skills to motivate and develop creative teams
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Passionate about connecting with audiences through insightful, impactful storytelling
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Brings positivity and humor to every project